Shortage of Legacy Chips Keeping Ford CEO Up at Night
- Inadequate supply of basic chips cost Ford 1.3m vehicles
- Farley wants closer collaboration between chip and car makers
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Ford Motor Co. sees a prolonged shortage of mature chips that automakers need for their vehicles.
“It’s too painful. We need to understand your technology roadmap better,” Chief Executive Officer Jim Farley said at the annual Semiconductor Industry Association dinner, in an interview with Texas Instruments Inc. CEO Rich Templeton. “And we need supply chain people from your companies and our companies to get it right.”